Helpful Hints, Filene’s Basement Annual Running of the Brides

The Running of the Brides, Filenes Basement
The Running of the Brides, Filenes Basement


Going to put on your running shoes and tackle the annual Filene’s Running of the Brides?    The following information is a survival guide of sorts for the big sale, all tips are courtesey of be sure to visit them but first run over to to register to win certificate toward the dress of your dreams at the basements sale.

Coach Sneakers Great Style for Filene's Running of the Brides
Coach Sneakers Great Style for Filene's Running of the Brides

Good Luck Destination Brides!! Let us know what you find.

Helpful Hints

The key to being successful at the Running of the Brides® is knowing what to expect.

When the doors open at 8:00am, brides and their helpers rush to the racks, grab wedding gowns and immediately start trying them on. After this initial frenzy the real sale begins, when helpers roam the floor to trade sizes, colors and designers with the other teams. Once you get in the flow of this unique event, it will all make sense. Here are a few guidelines that will help make your experience at the ROTB more successful and fun.

Before You Go Recruit your team and assign jobs. Create team unity by wearing something matching—for example hats, t-shirts or headbands. This will also help you find each other in the crowd. Tear out pages from bridal magazines, or print styles from on-line wedding gown sites to show your team what you’re looking for. The Day of the SaleDress smart—wear a sports bra or swim suit so you can change in and out of gowns anywhere in the store. Leave your handbag at home or pack light for the day. Please, don’t wear make-up. White shows everything. The sale starts at 8:00am, so if you want to be one of the first through the doors, plan on arriving well before then. Not everyone wants to deal with the 8:00am rush. Starting around 11:00am you’ll see dresses going back on the racks and the scene will be calmer. Be considerate. Once you decide you don’t like a dress, put it back on the rack. It just might be someone else’s dream dress.
Secrets of Success

For more tips like these, e-mail to request the “Secrets of Success—finding your dream dress at Filene’s Basement’s Running of the Brides.”


  1. WOW – sounds like some serious wedding shopping goes on here! Wish I could get married all over again. If I ever do, one thing I will do is wear a wedding fascinator instead of a tiara. I got in such a mess with the tiara and the veil and so didn’t want to be followed around all day by the veil!! A profusion of glorious ivory feathers is a must in my view.

  2. Hi Fawn –thanks for posting tips for our Running of the Brides events. We know the ‘rush to the racks’ isn’t everyone’s idea of fun. By late morning, most of the gowns are back on the racks and brides can go through the dresses one by one. I have some advice for brides who might want to go later. Just e-mail me at Pat.boudrot@filenesbasement. Pat
    P.S. Love the pink Coach sneakers — perfect attire for the ROTB.

    • Hi Pat:

      Thank you so much, I am sure brides would love your advice on the best way to approach the sale.

      Style is so important for an event like this thought the pink Coach Sneakers were perfect myself!

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