Martha Stewart Living Omnimedia and Sandals Resorts to Launch Martha Stewart Weddings Program in the Caribbean
Martha Stewart Weddings at Sandals Resorts Available Beginning January 1, 2010; Martha Stewart Crafts Programs to Launch in 2010
NEW YORK, July 27 /PRNewswire-FirstCall/ — Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) and Sandals Resorts International (SRI) today announced a multi-year partnership that will bring customizable Martha Stewart Weddings to all brides and grooms celebrating a destination wedding at any of the Luxury Included® Sandals Resorts and Beaches Resorts across the Caribbean beginning January 1, 2010. Guests will be able to book a Martha Stewart Wedding at any of the 12 Sandals Resorts or four Beaches Family Resorts starting in October 2009. In addition, the companies announced they will introduce Martha Stewart Crafts classes for adults at Sandals Resorts and craft camps for families at Beaches Resorts in 2010.
Martha Stewart, Founder of MSLO, said, “A wedding is one of the most special occasions in a person’s life. For years, consumers have turned to our Martha Stewart Weddings magazine for inspiration and advice relating to every aspect of their day — from the ceremony and reception decor to bridal bouquets and centerpieces to wedding cakes and favors. Now, we are delighted to be offering our unique ideas and beautiful designs to a wide range of consumers who wish to celebrate their special day at a Sandals or Beaches resort.”
At Sandals Resorts, we have always been ahead of the curve with innovative offerings and partnerships that excite and inspire our guests. As pioneers of the WeddingMoons® program, and the Caribbean’s leader in Destination Weddings for nearly three decades, this partnership is a natural fit for our company,” said Gordon “Butch” Stewart, Chairman and Founder of Sandals Resorts International. “With Martha Stewart Weddings magazine, Martha, along with Weddings Editorial Director Darcy Miller, has set the gold standard for dream weddings! Together, our partnership is the perfect match — for Sandals Resorts, for MSLO and for couples planning the most important day of their lives.”
Martha Stewart Weddings at Sandals Resorts — available in five themes — will leverage MSLO’s expertise in wedding planning and Sandals Resorts’ reputation as the leader in the luxury all-inclusive resort arena. A la carte items or “extras” — such as personalized cake toppers, welcome gifts and candy buffets — will also be available for couples to make their weddings unforgettable.
